Services

We develop comprehensive communication and positioning strategies for hotels, restaurants, tourist destinations and hospitality brands, combining marketing, press, advertising and public relations initiatives to strengthen each company's image, increase its visibility and generate business results.

Strategic Marketing

• Tailored marketing plans.
• Brand positioning and brand building.
• Promotional campaigns and launches.
• Development of experiences, products and travel packages.
• Strategic advice on sales and communication initiatives.

Press and Public Relations

• Writing and distribution of press releases.
• Coordination of interviews and editorial features.
• Relationships with journalists and national and international media.
• Organization of press trips.
• Press reports and editorial clippings.
• Management of institutional and government partnerships.

Advertising

• Advertising campaigns.
• Media buying in print, digital, radio and TV outlets.
• Organization of launches, events and presentations.
• Strategic advertising barter deals.
• Special initiatives to increase brand visibility and positioning.

At Salaün Consulting we provide sales representation for hotels, restaurants and tourism developments, acting as an extension of their sales department. Our goal is to create new business opportunities, strengthen each property's positioning and build long-term relationships with companies, corporate travel agencies, travel agencies, tour operators, event organizers, Meeting Planners and strategic clients.

We work actively in the Corporate, Tour & Travel and MICE (Meetings, Incentives, Conferences & Exhibitions) segments, developing tailored sales strategies to increase sales, win new clients and consolidate strategic alliances in both domestic and international markets.

Business Development

We design and implement sales plans aimed at the sustained growth of each property.

• Acquisition of new corporate accounts.
• Corporate segment development.
• Tour & Travel segment development.
• MICE and corporate events segment development.
• Opening of new domestic and international markets.
• Commercial agreements and corporate rate agreements.
• Development of strategic alliances.
• Key account management, retention and growth.

Sales Tools

We develop all the tools each property needs for a professional, up-to-date sales presentation aligned with its positioning.

• Preparation and updating of commercial agreements.
• Corporate and Tour & Travel rate sheets.
• Fact sheet design.
• Corporate sales presentations.
• Flyers and promotional materials.
• Specific materials for companies, corporate travel agencies, travel agencies and tour operators.

Sales Promotion

We actively represent our clients before the key players in the travel and corporate industries.

• In-person and virtual sales visits.
• Meetings with companies and corporate travel agencies.
• Sales presentations to travel agencies and tour operators.
• Relationships with event organizers and Meeting Planners.
• Design, organization and coordination of exclusive sales events for each represented client, bringing together companies, corporate travel agencies, travel agencies, tour operators and strategic buyers to create new business opportunities.
• Live online sessions to present and promote the represented product to potential clients, travel agencies, tour operators, companies, event organizers and Meeting Planners.
• Representation of the client at sales events, corporate presentations, product launches and strategic meetings with potential buyers and business partners.
• Sales calls.
• Sales blitzes in Argentina and abroad.
• Sales workshops.
• Training breakfasts.
• Site inspections for companies, tour operators and agencies.
• Organization and coordination of FAM trips.

Sales Training

We run training sessions to strengthen knowledge of each product and give sales tools to everyone involved in selling it.

• Sales training for travel agencies.
• Sales training for tour operators.
• Sales training for companies and corporate travel agencies.
• Training for Meeting Planners and event organizers.
• Presentation of each property's new experiences, promotions, services and differentiators.
• Support materials for sales training.

Trade Shows and Events

We take part in the industry's main gatherings to boost our clients' commercial presence.

• National and international trade shows.
• Conferences and conventions.
• Travel industry workshops.
• Business matchmaking sessions.
• Corporate events.
• MICE segment events.
• Corporate and sales presentations.

Sales Management

We follow every business opportunity from first contact to closing the deal.

• Preparation and management of individual and group quotes.
• Quotes for corporate groups and events.
• Personalized follow-up on every proposal.
• Commercial negotiation.
• Coordination with the reservations department.
• Tracking of referred bookings.
• Optimization of closing opportunities.

Trade Marketing

We complement sales management with communication initiatives aimed at each client's strategic segments.

• Email marketing campaigns.
• Sales mailings to the client's and Salaün Consulting's databases.
• Communication of promotions, news and launches.
• Promotion of experiences, products and special packages.
• Sales initiatives to strengthen relationships with clients and strategic partners.

Distribution and Sales Channels

We strengthen each property's presence in the main sales channels.

• Setup and updating of clients and agreements.
• Listing on national and international sales platforms.
• Development of new distribution channels.
• Optimization of commercial presence in strategic markets.

Monthly Reports and Metrics

We provide regular reports to assess sales performance, measure results and support strategic decision-making.

• Monthly sales reports.
• Room nights generated.
• Quotes issued.
• Sales visits made.
• Sales calls made.
• Sales training sessions delivered.
• Workshops, FAM trips and site inspections carried out.
• Tracking of business opportunities generated.
• Analysis of results and sales performance over time.
• Recommendations and planning of new sales initiatives.

Market Intelligence

Beyond representing our clients commercially, we analyze market behavior, identify new business opportunities and develop strategies tailored to each property's needs.

Our team works continuously to spot trends, open new markets and develop strategic alliances, becoming a true business partner for every client.

International Sales Representation

We drive our clients' business development in domestic and international markets through a wide network of contacts built over more than 16 years.

• Market development in Latin America.
• Opening of international accounts.
• Relationships with inbound and outbound tour operators.
• Strategic business alliances.
• International promotion of hotels, restaurants and tourist destinations.
• Participation in international trade shows and workshops.
• Development of business opportunities with international buyers.

We develop digital strategies to strengthen each brand's online presence, improve its search engine rankings and turn the digital space into a tool for generating business opportunities.

Our services

• SEO and GEO strategies.
• Digital audits and consulting.
• Website optimization.
• Content strategies for search positioning.
• Email marketing.
• Metrics analysis and performance reports.
• Digital strategies aligned with business goals.

At Salaün Consulting we develop social media communication strategies, creating content that reflects each brand's identity and strengthens its positioning within the hospitality industry.

Each strategy is tailor-made, taking into account business goals, audience profile, destination seasonality and the experience each hotel or restaurant wants to convey.

Strategy and Planning

• Monthly editorial calendar.
• Definition of messaging and goals.
• Planning of seasonal campaigns and key dates.
• Content strategy aligned with brand positioning.

Visual Identity for Social Media

Our team of graphic designers creates a dedicated visual identity for social media based on the client's brand guidelines. From there, we build a Social Media Identity Manual that sets design criteria, typography, colors, graphic styles and visual resources to ensure consistent, professional and recognizable communication across all digital channels.

Content Creation

• Content production for Instagram and Facebook.
• Reels, carousels, stories and static posts.
• Graphic design and audiovisual content.
• Coverage of events, experiences and special productions.

Community Management

• Content publishing and scheduling.
• Automations to route inquiries to the sales or reservations team.
• Organization and planning of digital communication.
• Coordination of the strategy with marketing and press initiatives.

Brand Positioning

• Building a consistent visual and communication identity.
• Storytelling aligned with each brand's value proposition.
• Content designed to build community and strengthen the bond with the audience.
• Integration of communication with marketing, press, advertising and influencer strategies.

Influencer Marketing

• Campaigns with influencers and content creators.
• Organization of experiences, invitations and press trips.
• Initiatives with celebrities and opinion leaders.
• End-to-end management of strategic collaborations.
• Campaigns designed to boost organic reach and brand positioning.

Goals

• Strengthen the brand's digital positioning.
• Increase visibility and organic reach.
• Build an engaged community.
• Enhance the company's reputation and identity.
• Support business goals through strategic communication.

Through our partnership with Rumbo Marketing Digital, an agency specializing in digital advertising for hotels and restaurants, we offer professional management of Google Ads and Meta Ads campaigns, with a strategy defined by each business's goals and the destination's season.

The service includes campaign setup, launch and ongoing optimization, tracking key metrics such as cost per click, conversions and return on investment. Automatic alerts are set up for performance anomalies, so we can act quickly on any deviation in the client's performance marketing.

Beyond campaign management, we diagnose the direct channel: booking engine health, rate parity with the OTAs, and Google Hotel Ads positioning against competitors in the destination. The goal of this tourism-focused media agency is for every dollar invested in digital advertising to translate into more direct bookings, not just traffic.

Each client gets its own dashboard with real-time metrics, available 24/7 from any device — spend, clicks, conversions and results, with no need to wait for the monthly report.

Ad spend on each platform is billed separately, according to Rumbo's pricing model (fixed per plan or variable based on spend).

• We prepare visual, customized reports that clearly show the work done and the results achieved.
• We measure media coverage, influencer initiatives, radio and TV presence, and barter agreements.
• We calculate the economic value generated, the actual cost of each initiative and the return obtained.
• We analyze reach, audience quality and profile, positioning and goal achievement.
• We run comparisons, track Action Plans and analyze success stories.
• We assess efficiency, based on the resources used, and effectiveness, based on visibility, reputation and reach results.
• We turn all this information into a practical tool to optimize the strategy and define the next steps.