Services
Comprehensive solutions designed to boost your hotel, restaurant, tourist destination or winery
Press & Marketing
Strategy, visibility and positioning in national and international media
Sales
Sustained growth and strategic agreements to increase sales
Social Media
Content strategy and community management to build brand presence
Paid Media
Performance digital advertising on Google and Meta, with ongoing tracking and optimization
Our Clients
Companies that trust our services
Hotels
Hotels
About us
Salaün Consulting: 16 years driving tourism, hospitality and gastronomy in Latin America
Strategies that drive positioning and results
With 16 years of experience, Salaün Consulting drives the growth, positioning and sales of hotels, restaurants, tourist destinations and hospitality brands across Argentina and Latin America.
We develop comprehensive strategies that combine sales representation, marketing, press, public relations, advertising, digital marketing and social media management, with a single goal: to boost each brand's visibility and turn it into measurable business results.
We represent hotels, restaurants, event venues, tourist destinations and airlines through a wide network of tour operators, travel agencies, companies, event organizers (MICE), meeting planners and corporate clients, creating new business opportunities in both the domestic and international markets.
At Salaün Consulting we believe a brand doesn't grow through isolated actions, but through a comprehensive, consistent and sustained long-term strategy. That's why we work alongside each client as a strategic partner, designing tailored plans that boost their positioning, strengthen their reputation and deliver concrete, measurable business results.
Why choose Salaün Consulting?
At Salaün Consulting we believe a brand truly grows when its sales strategy and communications work in the same direction.
That's why we bring together, in a single team, specialists in sales representation, marketing, press, public relations, advertising, digital marketing and social media management, offering a comprehensive solution that makes it possible to optimize resources, unify the strategy and achieve stronger, more sustainable results.
Instead of working with multiple providers, our clients rely on a single team that plans, coordinates and executes every action needed to strengthen their positioning, increase their visibility and create new business opportunities.
What sets us apart
Active sales representation
A wide network of tour operators, travel agencies, companies, event organizers (MICE), corporate clients and strategic allies in Argentina and Latin America.
Brand positioning
Marketing, press, advertising and public relations strategies that strengthen our clients' reputation and market presence.
Strategic alliances
Initiatives with media outlets, influencers, celebrities, opinion leaders and like-minded brands to amplify the reach of every project.
Visibility with impact
Editorial coverage, communication campaigns, advertising initiatives and digital content that boost each brand's SEO and GEO positioning and online presence.
Optimized investment
We bring every area together under a single strategy to make the most of resources and get a higher return on every action.
At Salaün Consulting we don't offer isolated services. We become a strategic partner, supporting each client in developing a comprehensive plan designed to strengthen their brand, create business opportunities and build sustainable long-term growth.
Our Team
Salaün Consulting has sales executives who call on the Tour & Travel and corporate segments, as well as a marketing team in charge of social media and marketing and press initiatives.
Luciana Salaün
Director of Marketing, Press & Advertising
Holds a degree in Hotel and Restaurant Management, with more than 25 years of experience in the hospitality industry.
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She develops marketing, communication and positioning strategies for hotels, restaurants, tourist destinations and industry brands.
She began her career at well-known hotel representation firms, where she gained experience in both the domestic and international markets. She later served as Marketing Manager and Director at consultancies specializing in press and communications in Argentina, and as Marketing Manager at Ecotulum Resorts & Spa, in Mexico, strengthening her strategic vision of the tourism business at a regional level.
16 years ago she founded Salaün Consulting, with the goal of offering a comprehensive service that combines sales representation, marketing, press, public relations, advertising and digital communication under a single strategy.
She currently leads a multidisciplinary team specializing in brand development and positioning, designing tailored strategies that integrate communication, public relations, influencer and celebrity initiatives, digital marketing and business development to generate growth, positioning and sustainable business results for each client.
Silvina Salaün
Sales Director
Holds a degree in Hotel and Restaurant Management, with more than 25 years of experience in the hotel market.
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She began her career at Hilton Buenos Aires, where she worked for five years in Corporate Sales.
She continued her professional development at Hotel Emperador as Tour & Travel Account Executive, and at Grupo FËN Hoteles as Corporate Account Executive.
In 2010 she founded her own consultancy specializing in hotel and tourism representation, through which she continues to develop comprehensive marketing, press and sales strategies for hotels, event venues, restaurants and destinations.
This experience has given her in-depth knowledge of the Corporate, Tour & Travel and MICE segments, designing tailored sales programs.
She has built a wide network of contacts at the national, regional and international level, which is now one of Salaün Consulting's main strategic assets.